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Crab in the Pack

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Crab in the Pack

We believe that simple ideas can create stunning visuals. In this poster campaign we used a visual with a twist: a hand grabbing our product from the pack to demonstrate how fresh it is.


Awards

  • D&AD WOOD pencil
  • D&AD WOOD pencil

two black flies

D&AD Annual 2026

Providing inspiration and insight to the global creative community.

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Details

Credits

  • Client
    • Ekchai Distribution Systems