Coca-Cola Identity / Coca-Cola Classic Can / Coca-Cola Ident

This redesigned packaging system returns simplicity and clarity to the Coca-Cola brand. Our design renews a spirit and aesthetic that celebrates Coke’s core elements: the Spencerian script, dynamic ribbon device, and contour bottle shape. It also emphasises the positive and authentic qualities that make Coke a great brand. The new design expressed Coke’s bygone imagery with a contemporary look.