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This interactive campaign promoted Philips’ latest entrant into the television market, the Cinema 21:9. Since the television’s 21:9 frame lends itself so readily to film, Tribal DDB Amsterdam commissioned Stink Digital to create a piece of filmed content that could hold its own with Hollywood’s best. Stink Digital director Adam Berg responded with an idea for an epic ‘frozen moment’ cops and robbers shootout sequence, which included clowns,explosions, a devastated hospital, and plenty of broken glass, bullet casings and money.