Carousel

No jokes, no fake smiles and no karaoke. ‘Carousel’ shows how Nationwide puts people at centre stage, just as it has done for 160 years. The ad brings this to life with a carousel that illuminates each stage of people’s lives. We worked with acclaimed Director Eric Lynne and DoP Chris Doyle (‘Hero’/’In the Mood for Love’) to create a sense of calm in a magical world a million miles from any familiar bank advertising territory. A more human and friendlier world came across through the abundant use of different craft techniques throughout.