Bridge / Creek / Tree
Bridge / Creek / Tree
We created a print campaign showing the aftermath of three horrific fatal fatigue crashes. In each execution everything was true to how a crash scene would look; the only difference was, we replaced the smashed cars with smashed beds.
Awards
D&AD Annual 2026
Providing inspiration and insight to the global creative community.
Details
- Categories
- Countries
- Year
Credits
- Client
- New Zealand Transport Agency

