Bloomberg Businessweek: The Electorate

Bloomberg Businessweek's The Electorate was a special issue devoted to American voters. In the final months before an unprecedented presidential election, Businessweek turned to reams of data and traveled the U.S. to talk to CEOs, pastors, DJs, doctors, funeral directors, and daycare workers, about employment, education, immigration, healthcare, childcare, racial divisions, political gridlock, and more. The Electorate issue categorizes Americans using five common divisions: Red state or blue state; old or young; rich or not-rich; white or minority; and male or female.