Babybel Wax Tracks

For music fans, analog is back, Hi-Fi is booming, and real sound has a name: wax. In music culture, wax means vinyl. People scratch it, sample it, remix it. But another wax has been remixed for decades: Babybel’s red wax. We did what culture does: we remixed it and created Babybel Mini Wax Tracks. But for something this small, we went big. Partnering with Timbaland, the legendary producer, we remixed our anthem “I'm Your Baby” into two exclusive tracks pressed onto custom mini-sized wax records. We even built mini-turntables to spin them on. Wax is culture, and now culture plays Babybel.