AV Wars

EA wanted to get people excited about their newest high-octane racer, Need For Speed Carbon, so they gave us 6 VeeJay mixes to put on interactive TV. To add more excitement, we added an Easter Egg, which we seeded to some relevant blog sites. <br/>When activated, it provided interviews with men and women talking about their experiences of the controversial (and not entirely legal) art of Canyon Racing. <br/>As you can imagine, the participation was massive. And it was all done simply just by getting gamers talking.<br/>