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Sal. Oppenheim is one of Europe's leading independent banks. The focus of their activities is asset management and investment banking for wealthy private clients or corporate customers. Our aim was to produce a high-class, attention-grabbing magazine, which corresponds to the ambitious self-image of Sal. Oppenheim. The design should communicate their values of tradition, innovation, exclusiveness and independence in an unobtrusive way. Economy, society and culture have been at the heart of Sal. Oppenheim since the company's founding in 1789. They are open-minded towards new industrial and economic developments, sensitive to sociopolitical issues and show personal commitment to many fields of art and culture. The target group was existent clients, potential clients and employees.