A message from the President, Richard Brim

Welcome to the D&AD Annual 2023. This year has felt like a creative comeback of sorts. Any lingering whiffs of Covid have dispersed, and as an industry we’ve collectively raised the creative bar across the board. It is great to be able to showcase this amazing work within the pages that follow.

The D&AD Annual and the D&AD Awards are very special to me – and, I imagine, to the rest of the industry – because they do more than just highlight the best work from across the year. With their strong focus on craft and innovative ideas that bring something new to the table, they set the standard for what constitutes award winning work.

Here, what matters is the skill that has gone into devising a campaign, the dedication to creating something powerful and the ability to make people feel something – be it joy, sadness or anger. The D&AD Awards demand a lot from those who enter and that makes it all the more special to be successful.