Born in Santarém a small town near Lisbon Judite has a degree in Journalism. She started as a copywriter at DDB but could as easily have been a journalist had a placement at a newspaper appear before that opportunity at DDB. Maybe it was meant to be, because she has never left ad agencies ever since, working also at O&M and Y&R, Nova, Bates/Redcell and back again to Y&R. Awards include Cannes, Eurobest, Epica, Cresta, New York Festival, London Festival, Montreux, Fiap as well as Clube de Criativos de Portugal. She was chairwoman of Portugal’s Creative Club for 4 years. Nowadays she balances her work as a Chief Creative Officer for VMLY&R Lisbon with being also the Managing Director.
She has also been in many jury panels around the world, including Cannes and Clio. She has two sons and a passion for travelling to faraway places.