What does it take to lead a 60-year-old agency to win its first ever Cannes Lion in 2017? A lion, a Sherpa, a boss who isn’t bossy, and a prime number, apparently. In short, Alice Chou, who has been described as all of the above. Chou is as persistent as a lion on the prowl when exploring new angles and territories in her work, and she acts like a Sherpa of new hires, guiding their ascension to the international stage without airs or arrogance. Her uncompromising pursuit of creative excellence is likened to a prime number that cannot be divided.
It is hardly surprising that Chou was named Outstanding Creative Person of the Year at the Taiwan Advertiser Association in 2017. Since bagging the Cannes Lion for Dentsu Taiwan, she has also won Grand Prixs in Adfest and Adstar as well as other major creative award shows in Asia-Pacific. As the first person in Taiwan to sit on the Cannes Entertainment Lions this year, Chou increased the visibility of Taiwan’s creatives and lent the country’s unique perspective to the selection process.
●2018 Campaign Asia-Pacific “Women to Watch” award
●Taiwan Advertisers Association 2017 “Outstanding Creative Person of the Year” award.
●Cannes Lion Bronze Lion and 8 Grand Prix in local and regional awards, including AdFest, Adstar,One Show, Longxi, Great Wall , Taiwan 4A, China 4A, China Times International Awards and LIA China Creative Award .
●2017 Agency of The Year: Taiwan’s Hottiest Agency No.3 (Campaign Asia)
●Finalist in Campaign Asia 2016 Woman Leading Changes Award
Experienced award judge
●2018 Cannes Lions Entertainment Lions Jury (Cannes, France)
●2018 One Show Branded Entertainment Jury (New York)
●2018 Adfest Branded Entertainment Jury (Thailand)
●2018 LIA China TV/Cinema/Online Film Jury
●2018 Spikes Asia Direct And Brand Experience & Activation Jury
●2017 Jury president in Branded Content and Entertainment of LIA China
●Panel of judge at One Show China, Longxi, Taiwan 4A and China Times Asia Pacific Award