Almost 12 years in the advertising industry.
I started my career by doing proper advertising on traditional media, but with the taking over of social media I fell in love with this new way of reaching people. Since then, I started mixing ADV approach with the new rules of social media interaction, founding out that the real fun is actually mixing them all together.
Now I am in charge of the creative vision in We Are Social: a vision much closer to the entertainment industry, than the advertising one.
During my career, I had the pleasure of working with brands like FCA, BMW, Ceres, Netflix, Lavazza, Vodafone, Samsung and many more, both at national and global level.
And the honor of being awarded in the major advertising festivals around the world, such as Cannes Lions, D&AD, New York Festival, Eurobest, Clio, the Italian Art Directors Club and many more.