Frederico Gelli

Chief Executive Officer

Brand Identity Refresh Jury 2025 — President

Profile

Company

Tátil Design

About

Fred Gelli is co-founder and CEO of Tátil, a branding, design, and innovation consultancy that crafts strategies, expressions, and brand experiences that generate value for business, people, and society. With offices in Rio, São Paulo, and London, and a 35-year trajectory, he has won over 200 national and international awards, including D&AD, iF, IDEA, and 2 Cannes Golden Lions. He is responsible for the Rio 2016 Olympic and Paralympic Games brands and one of the creative directors of the Opening and Closing Ceremonies of the Rio 2016 Paralympic Games. He has been recognized by Fast Company Magazine as one of the 100 most creative people in the world, and Tátil has been named one of the 10 most innovative companies in South America. He is a frequent speaker at national and international events on Design, Branding, Sustainability, and Biomimicry.