As a creative director, designer and brand consultant, I have twenty years’ experience in agencies, design collaborations and senior client-side teams. I am a creative thinker, strategic communicator, art director, hands-dirty designer, futurist and collaborator.
I would characterise my approach as fresh and courageous, persuasive thinking and leading inspired, energised teams. I promote a calm and happy environment giving teams the space to make their mark and strive towards the best work of their lives. I have an exceptional eye for detail plus I’m more than happy to get stuck into the hands-on fray myself, from concepts to execution and delivery. Right now, there’s a fire in my belly to use all of my experience and every wit to forge business, culture, ideas and brand to shine light to our futures. The creative process is terrifying, but I love it.
With broad design skills, a fluency across integrated campaigns, digital and physical product and flex to work on every scale of brand experience, my practice has covered a broad range of sectors, from high-end luxury to high street retail, professional services to music festivals, tech, airlines, academia, charities and, most recently, redefining healthcare.