BLAH-BLAH. The word creative right now is both droningly over-used and tragically misused. In reality we don’t believe ourselves to be alchemists nor are our inflated heads actually in the clouds. We are not self-taught. Much as we gather years of experience, we know that we know very little.
But we bring high-spirits, dash and dare. We bring light – and a hand up.
And we never stop trying to reinvent the world, to bring culture and the collective into a single profound thought. We question accepted wisdom. We endeavour never to do the same thing twice. We are here to encourage courageous reinvention. That’s creative isn’t it? It’s important too, especially now. Especially now.
Emma Booty is a creative director, a creative thinker, an art director, a hands-dirty designer, a futurist and a collaborator. She partners with her teams and clients to create fresh, courageous, smart and tangible solutions. Contemporary, spirited, brightly-lit – liberating brands into a modern world.
She has deep experience in a broad range of sectors, from high-end luxury to high street retail, professional services to music festivals, tech, airlines, academia and charities. Each business challenge is an opportunity for her flair, charisma, clear ideas, intelligent design and impeccable craft.
Emma brings a bit of the world with her, having worked in Milan, Lyon, Paris and Tokyo.
The Future Laboratory/Head of Design 2017
Construct/Creative Director 2016
Saffron/Creative Director 2013 – 2015
Conran & Partners/Studio Conran/Managing Director 2010 – 2013
Landor/Design Director/Creative/Senior Designer 1999 – 2009
In Real Life/Designer 1997 – 1999
Saatchi Masius/DMB&B/Designer 1994 – 1996
Atelier Trois-Quarts Face/Stagière 1993