Vinny K-Maddage
- Creative Director
- United Kingdom
- Member since 2016
Vinny K-Maddage is an award-winning Creative Director and Designer with over twenty years of international experience in content marketing, branding, strategy and consumer publishing.
As a Chelsea College of Arts graduate and former Young Designer of the Year, Vinny began his career at Dazed & Confused and over the last two decades, has earned a reputation for editorial design excellence whilst working at various publications and media powerhouses such as Time Out, Empire, Q, Conde Nast, Ink Publishing and Bauer Media. Along the way, he’s art directed and commissioned some of the world's most prestigious photographers and illustrators and led creatively on projects with clients including Umbro, Google, Ford, Rimmel, Puma, Sky and United Airlines.
In 2015, as Head of Design at the world’s biggest independent music company, Ministry of Sound Group, he built and spearheaded a design studio and played a key role in the company's first major rebrand. Today, Vinny continues to create brand identities and craft content for a wide array of clients as founder of London-based creative studio, Wellkerned. Alongside his work at Wellkerned, he also oversees the visual creative and looks after a team of multidisciplinary designers at the award-winning tech marketing agency Velocity Partners.
Vinny continues to judge, lecture and mentor for various associations such as the D&AD.
Contact Vinny.
