Vinny K-Maddage is an award-winning Creative Director and Designer with over fifteen years of international experience in consumer publishing, advertising and brand strategy.
As a Chelsea College of Arts graduate and former Young Designer of the Year, Vinny began his career at Dazed & Confused and over the last decade, has earned a reputation for editorial design excellence whilst working at various publications and media powerhouses such as Time Out, Empire, Q, Conde Nast, Ink Publishing and Bauer Media. Along the way, he’s art directed and commissioned some of the world's most prestigious photographers and illustrators and led creatively on projects with clients including Ford, Rimmel, Puma, Sky and United Airlines.
In 2015, as Head of Design at the world’s biggest independent music company, Ministry of Sound Group, he built and spearheaded a design studio and played a key role in the company's first major rebrand. Today, Vinny continues to create brand identities and craft content for a variety of prestigious clients as founder of London-based creative consultancy, Wellkerned.