Tiger Pan, (Packaging Designer, Doctoral Candidate of Tsinghua, the UN Co. Artist) has been working and studying in product packaging design for over 25 years. 9 years ago, he founded a design studio titled by his name, which has become the most popular and active design team in China. He believes that product packaging is an art of equality; it popularizes art in the most efficient and effective way. An uproar of retail innovation is currently taking place in the country, and Tiger Pan was responsible for many remarkable designs for leading enterprises, which include China Resources, P&G, TsingTao Beer and dozens of well-known ones. Among them, many were awarded in international and professional competitions. Fueled by the hatred against the market’s distortion in aesthetics, Tiger Pan is committed to his strict working standards, trusting the powerful value and unlimited capabilities in design.