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Writing for Design Jury

  • D&AD Awards 2021

Writing that is integral to a piece of design.

Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.

Get the entry kit

Subcategories

You can enter your work in the following subcategories.

  • 4301 - Integrated

    Writing with design where one concept is successfully executed across multiple platforms e.g. online, on packaging, on posters, on brochures etc.
  • 4302 - Digital

    Writing as part of any digital product or platform. Includes websites, microsites, landing pages, apps, games.
  • 4303 - Graphic

    Writing with graphic design. Includes posters, signage, stationery, brochures, direct mail, album covers, games, apps, graphic design for digital platforms and other applied print graphics.
  • 4304 - Packaging

    Words as part of a piece or a range of packaging. Includes consumer items, luxury items, promotional items, rebranding, sustainable packaging, inclusive packaging etc.
  • 4305 - Naming

    The name of a brand, product or service. Judges will consider how the naming is perceived by the target audience.
  • 4306 - Brand Voice

    The personality of a brand expressed through written and spoken word. Includes brand guidelines. Includes verbal identity. Judges will be looking for evidence of application across products and services.
  • 4307 - Storytelling

    Words that are part of a brand identity. Includes storytelling, manifestos, and Brand World writing.

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