Writing for Design Jury
- D&AD Awards 2021
Writing that is integral to a piece of design.
Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.
Subcategories
You can enter your work in the following subcategories.
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4301 - Integrated
Writing with design where one concept is successfully executed across multiple platforms e.g. online, on packaging, on posters, on brochures etc. -
4302 - Digital
Writing as part of any digital product or platform. Includes websites, microsites, landing pages, apps, games. -
4303 - Graphic
Writing with graphic design. Includes posters, signage, stationery, brochures, direct mail, album covers, games, apps, graphic design for digital platforms and other applied print graphics. -
4304 - Packaging
Words as part of a piece or a range of packaging. Includes consumer items, luxury items, promotional items, rebranding, sustainable packaging, inclusive packaging etc. -
4305 - Naming
The name of a brand, product or service. Judges will consider how the naming is perceived by the target audience. -
4306 - Brand Voice
The personality of a brand expressed through written and spoken word. Includes brand guidelines. Includes verbal identity. Judges will be looking for evidence of application across products and services. -
4307 - Storytelling
Words that are part of a brand identity. Includes storytelling, manifestos, and Brand World writing.
Jury
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- Russell Davies (President)
- VP Marketing
- Bulb
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- Miho Aishima
- Design Director
- Superunion
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- Faria Ferdous
- Copy Lead
- Publicis Sapient London
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- Lucy Hobbs
- Founder & Creative Director
- The Future is ND
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- Samar Maakaroun
- Creative Director
- Right to Left
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- Francesca Tenenbaum
- Head of Words
- Here Design
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- Orlaith Wood
- Creative Lead
- Reed Words
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