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Packaging Design Jury

  • D&AD Awards 2021

Innovative design for every kind of packaging, from luxury to consumer.

Have a look at the subcategories below and download the entry kit for more information.
Visit D&AD Awards for translated versions.

Get the entry kit

Subcategories

You can enter your work in the following subcategories.

  • 2601 - Luxury

    Packaging for high-end brands or luxury items.
  • 2602 - Limited Edition

    Packaging for limited edition runs of a product or packaging.
  • 2603 - Consumer

    Packaging design for FMCGs, consumer electronics and other products available in mainstream retail spaces.
  • 2604 - Rebrand

    Rebrand of an existing product or range of products.
  • 2605 - Structural

    The form and shape of a piece of packaging, with a focus on functionality. Includes structural elements designed for inclusivity.
  • 2606 - Materials

    Packaging design that makes use of sustainable materials. For example, each component of the packaging is sustainably made, or it’s recyclable, reusable, remanufactured or refurbished. Judges will be looking at both the materials and the manufacturing processes used.
  • 2607 - Promotional

    Packaging that was distributed as part of a promotional event, stunt or marketing campaign. Usually with a limited production run, not commercially available, with no barcode or sales identifier.

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