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Emerging Leaders: Mastering Creative Management

A masterclass in confident leadership, building culture, and delivering creative excellence, powered by The Complete Creative Director

Follow this masterclass to get an email the next time it's scheduled.

D&AD's flagship course to give new managers the skills and confidence to lead successful creative teams.

In the creative industries - whether you’re agency-side or in-house - rising through the ranks often feels like guesswork. No roadmap. No formal training. You’re expected to deliver brilliant work and build a thriving team, but most days, it feels like you're making it up as you go. Sound familiar?

D&AD's Emerging Leaders: Mastering Creative Management Masterclass changes that.

A programme created for in-house and agency creatives ready to step up, lead with confidence, and build teams that perform at the highest level, without losing their creative edge.

Over 6 practical modules, you’ll sharpen the most important skills in modern creative leadership: Values, Creativity, Resilience, Influence, Commerciality, and Culture.

You’ll learn to lead high-performing teams, handle pressure like a pro, make work that resonates and delivers, and build a sustainable, fulfilling, and future-proofed career.

Led by Mick Mahoney - acclaimed global creative leader and author of The Complete Creative Director - you’ll get deep insights, real talk, and practical tools from someone who’s been where you are and made it to the top. Regular live check-ins ensure the learning sticks and shows up in your day-to-day leadership.

You’ll also hear from other creative industry heavyweights across the course, who each bring a sharp, focused lens on the skills that turn great creatives into effective leaders.

By the end, you’ll walk away with a personalised creative management plan, your handbook to help you record and apply what you have learned throughout the programme, and the confidence to lead teams that thrive creatively and commercially.

Format:

The Emerging Leaders: Mastering Creative Management programme is hosted online, live (and not recorded–so you can truly open up about your journey), for a maximum group of 15.

  • 23rd September  // Check-In // 11:00AM-12:00PM BST
  • 25th September  // Values // 11:00AM-12:30PM BST
  • 2nd October  // Culture // 11:00AM-12:30PM BST
  • 7th October  // Group Check-In // 11:00AM-12:00PM BST
  • 9th October  // Commerciaility // 11:00AM-12:30PM BST
  • 16th October  // Influence // 11:00AM-12:30PM BST
  • 21st October  // Group Check-In // 11:00AM-12:00PM BST
  • 23rd October  // Creativity // 11:00AM-12:30PM BST
  • 30th October  // Resilience // 11:00AM-12:30PM BST
  • 27th November  // Group Check-Out // 11:00AM-12:30PM BST

Who It's For:

  • Senior creatives managing teams in-house or within agencies.
  • Those seeking to demonstrate readiness for promotion or enhance their management credentials.
  • New Creative Directors and team leaders who act as a bridge between senior leaders and junior executives.
  • Creatives who want to build strong and motivated teams.

By the end of this workshop you will:

  • Differentiate between various leadership mindsets and identify your own style. 
  • Define your core values and character strengths to guide your leadership journey.
  • Understand your team's motivations and implement strategies to build trust and psychological safety.
  • Practice active listening and giving constructive feedback to enhance team performance.
  • Develop resilience and confidence-building techniques to navigate challenges.
  • Demonstrate commercial awareness and prioritise tasks effectively in dynamic environments.
  • Create planning strategies to manage uncertainty.
  • Evaluate creative ideas and build habits to foster innovation and embrace your professional reputation.

Download our info pack for this course here.

If you'd like to speak to one of the team about this course, please email sara.pintado@dandad.org directly.

Upcoming Sessions

Begins 23rd September