Executive Creative Director
Consultant
Transform your work with storytelling
Overview
Learn the storytelling techniques that make others stop and lean in with Jim de Zoete
Some of the best creative work dies in the room before it ever sees the light of day - not because the idea was wrong, but because nobody made it matter. A brilliant campaign, a sharp strategy, a beautifully shot film - none of it lands if you can't frame why it should matter to the person in front of you.
Course Leaders
Executive Creative Director
Consultant
Who it's for
- Junior to mid-level creatives from across the industry - ads, films, design, editorial
- Producers looking to move more into the creative side
- Strategists and account handlers wishing to improve their brief writing and presenting skills
- Anyone interested in how storytelling can improve their daily work
By the end of this workshop you will
- Understand the core building blocks of a story & what hooks attention
- Learn how to use conflict to make your work more gripping
- Experience how emotion elevates a story
- Be able to tell authentic brand stories
- Frame and share the most powerful story of all - your own
- Appreciate where AI can add to, and detract from, the process
Upcoming dates
7 September 2026
9:30–17:00 BST
In-person
Shoreditch, London
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