Portfolio highlight: Lücy Austin, associate creative director

Lücy Austin is an Associate Creative Director at OLIVER Agency, where he leads global social for Chivas Regal across their partnerships with Arsenal FC, Scuderia Ferrari and Charles Leclerc. His career has taken him through some of the industry's most respected shops – Highsnobiety, Droga5 and Mother – and brands including KFC, Uber Eats and Reese's.

Lücy's creative foundation was built through D&AD Shift in 2021, followed by studying under Tony Cullingham at BBH London's Barn Ad School. Shaped by a deep love for the Bernbach era, he aims to make work that is “witty, beautiful and always respectful of its audience's intelligence.” See highlights from his portfolio below.

Fashion Meets Football - Juventus, Serie A, Saturday’s Football, le PÉRE, The Standard

Fashion Meets Football is a platform that unites athletes, creatives, artists, musicians, executives, and brands in a distinctive setting that delves into cultural influence of sport, fashion, and music through live activations.

We partnered with Juventus, Lega Serie A, Saturday’s Football, le PÉRE and The Standard Hotel to put together a 4-day activation held in NYC.

Offset Your Sins - BrewDog

Offset Your Sins was a proactive campaign I created at Droga5 for the launch of BrewDog's Las Vegas bar.

Given Droga5's previous BrewDog campaign - Beer For All, which garnered the headline "The Planet's Favourite Beer" - we decided to piggyback on the fact that BrewDog is a carbon-negative company and were planting trees in Scotland for each beer they sold.

Sister Circle Rebrand - Sister Circle

Sister Circle is a charity that prioritises the health of Women by providing knowledge, advocacy and peer support. Formerly known as Women’s Health and Family Services, Droga5 took them on as a pro bono client to rebrand them as Sister Circle.

For the launch of their rebrand, we wrote headlines for billboards that ran on International Women’s Day.

You can reach out to Lücy Austin on LinkedIn.