A conversation with directors, photographers & AI specialists

Cameras used to capture reality. Now machines can generate it. How are photographers & directors navigating a world where AI creates images in seconds? Is AI a tool, a threat, or a creative partner?

We'll challenge:
– Is AI reducing craft or has it supercharged it?
– What skills define authorship in the era of AI?
– Is imperfection becoming the new luxury?
– Does human perspective still hold value?

Panellists:
Heleen Declercq, Director
Lennert Madou, Photographer / Director
MedusaMedusa, AI-artist duo

Club Conversations is Creative Belgium's new initiative for 2026, new conversations about the state of craft and creativity today. Together with D&AD we will host sessions at our Clubhouse featuring two or more industry voices for engaging and inspiring discussions. To boost the debate is creativity dead or alive? Expect industry leaders from advertising, design, production and brand-side creativity...

D&AD x Creative Belgium: Is AI reshaping creativity?

The Talk

A conversation with directors, photographers & AI specialists

Dead or Alive

Dead or Alive

Dead or Alive