Cowards Don’t Go To Heaven: Book Launch with Eugene Cheong

Join us for the launch of Cowards Don’t Go To Heaven: The Scribblings of A Lost Creative Soul Who Found Paradise, the new book from Eugene Cheong, one of Asia’s most awarded advertising creatives and named among D&AD’s 50 best copywriters.

Wildly honest, darkly funny and unapologetically human, the book is a manifesto on creativity, fear, instinct and surviving the industry without losing your soul. Built around eight creative habits, including Courage, Curiosity, Authenticity and Persistence, it brings together four decades of hard-earned insight with philosophy, Scripture, profanity and 71 illustrations.