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Tanja Grubner
Global Marketing & Innovation Director
Health Jury 2026
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Profile
Company
Essity GmbH
About
Tanja is the Global Brand Director of the period care category at Essity (a leading global health & hygiene company dedicated to Breaking Barriers to Well-being) and passionate about growing businesses by building brands with a purpose that are worthy being invited into culture. She believes in brand bravery, championing change and creative effectiveness. Her brands Libresse/Bodyform are part of the advertising archives of MoMA and the Louvre, and have received over 400 awards to date. In her current role, she disrupted the period care category forever, changed advertising laws and grew the business from 600 mio Euro to >1 bio sales. The taboo-breaking campaigns #bloodnormal, Viva La Vulva, #wombstories, #periodsomnia, #NeverJustaPeriod tackled toxic stereotypes around periods, vaginas and women’s bodies to create a new normal....
Countries
Company
Essity GmbH
About
Tanja is the Global Brand Director of the period care category at Essity (a leading global health & hygiene company dedicated to Breaking Barriers to Well-being) and passionate about growing businesses by building brands with a purpose that are worthy being invited into culture. She believes in brand bravery, championing change and creative effectiveness. Her brands Libresse/Bodyform are part of the advertising archives of MoMA and the Louvre, and have received over 400 awards to date. In her current role, she disrupted the period care category forever, changed advertising laws and grew the business from 600 mio Euro to >1 bio sales. The taboo-breaking campaigns #bloodnormal, Viva La Vulva, #wombstories, #periodsomnia, #NeverJustaPeriod tackled toxic stereotypes around periods, vaginas and women’s bodies to create a new normal....
Countries
D&AD achievements
- Statistics
- 30 D&AD Awards
- Participation
- Health Jury 2026
- Statistics
- 30 D&AD Awards
- Participation
- Health Jury 2026