
3Wood Pencil
Co-Founder & Chief Creative Officer
Press & Outdoor Jury 2025

3Wood Pencil
ROCK YU Creative
Richard is highly enthusiastic about creativity and that has never changed since he started his career in the advertising industry in 1993. His first international award was starting from Cannes Press Lions in 2004, and then he regained the glory by his signature work, “Uni Noodles - House of Little Moments” series film, capturing GRAND PRIX of Branded Entertainment for Spikes Asia in 2015, Entertainment Gold Lion and Media Silver Lion at Cannes Lions 2016, and Entertainment Bronze Lion in 2021....
ROCK YU Creative
Richard is highly enthusiastic about creativity and that has never changed since he started his career in the advertising industry in 1993. His first international award was starting from Cannes Press Lions in 2004, and then he regained the glory by his signature work, “Uni Noodles - House of Little Moments” series film, capturing GRAND PRIX of Branded Entertainment for Spikes Asia in 2015, Entertainment Gold Lion and Media Silver Lion at Cannes Lions 2016, and Entertainment Bronze Lion in 2021....