3Wood Pencil
Richard Yu
Co-Founder & Chief Creative Officer
Press & Outdoor Jury 2025
Profile
Company
ROCK YU Creative
About
Richard is highly enthusiastic about creativity and that has never changed since he started his career in the advertising industry in 1993. His first international award was starting from Cannes Press Lions in 2004, and then he regained the glory by his signature work, “Uni Noodles - House of Little Moments” series film, capturing GRAND PRIX of Branded Entertainment for Spikes Asia in 2015, Entertainment Gold Lion and Media Silver Lion at Cannes Lions 2016, and Entertainment Bronze Lion in 2021....
Countries
Company
ROCK YU Creative
About
Richard is highly enthusiastic about creativity and that has never changed since he started his career in the advertising industry in 1993. His first international award was starting from Cannes Press Lions in 2004, and then he regained the glory by his signature work, “Uni Noodles - House of Little Moments” series film, capturing GRAND PRIX of Branded Entertainment for Spikes Asia in 2015, Entertainment Gold Lion and Media Silver Lion at Cannes Lions 2016, and Entertainment Bronze Lion in 2021....
Countries
D&AD achievements
- Statistics
- 3 D&AD Awards
- Participation
- Press & Outdoor Jury 2025
- Experiential Jury 2023 — President
- Experiential Jury 2019
- Media Jury 2017
- Statistics
- 3 D&AD Awards
- Participation
- Press & Outdoor Jury 2025
- Experiential Jury 2023 — President
- Experiential Jury 2019
- Media Jury 2017