Kate Waters
Director of Client Strategy and Marketing
D&AD Festival 2026 — Jury Insights
Profile
Company
ITV
About
Kate is the Director of Client Strategy and Commercial Marketing for ITV. Her team supports advertisers to help them make the most of their TV investment by sharing insight, creating thought leadership, making the case for branded entertainment partnerships and building new measurement solutions to prove the business impact of TV advertising. She also now oversees our programme of customer experiences, our trade website ITVMedia.co.uk and our Head First competition, which awards airtime to a campaign that supports the nation’s mental health. Beyond the day job, Kate is the climate action lead for ITV Commercial, runs our social impact partnership with a local secondary school and oversees our team of staff ambassadors....
Company
ITV
About
Kate is the Director of Client Strategy and Commercial Marketing for ITV. Her team supports advertisers to help them make the most of their TV investment by sharing insight, creating thought leadership, making the case for branded entertainment partnerships and building new measurement solutions to prove the business impact of TV advertising. She also now oversees our programme of customer experiences, our trade website ITVMedia.co.uk and our Head First competition, which awards airtime to a campaign that supports the nation’s mental health. Beyond the day job, Kate is the climate action lead for ITV Commercial, runs our social impact partnership with a local secondary school and oversees our team of staff ambassadors....
D&AD achievements
- Participation
- D&AD Festival 2026 — Jury Insights
- Future Impact Jury 2026
- Sustained Impact Jury 2026
- Impact Jury 2026
- Participation
- D&AD Festival 2026 — Jury Insights
- Future Impact Jury 2026
- Sustained Impact Jury 2026
- Impact Jury 2026