
1Graphite Pencil
Founder & Director
Future Impact Jury 2026

1Graphite Pencil
morrama. ltd.
Jo Barnard is the Founder and Director of award-winning product and packaging design and innovation consultancy Morrama. Passionate about crafting beautiful product experiences, Morrama’s approach combines storytelling, materials and thoughtful engineering. Alongside her work at Morrama, Jo is the co-instigator of the not-for-profit Design Declares; a global movement of designers committed to adapting their practice to better serve the critical needs of our planet. She is also a writer, public speaker and former Associate Lecturer of Design Futures at the Royal College of Art and the recipient of the prestigious 2025 Dezeen Bentley Lighthouse Award.
morrama. ltd.
Jo Barnard is the Founder and Director of award-winning product and packaging design and innovation consultancy Morrama. Passionate about crafting beautiful product experiences, Morrama’s approach combines storytelling, materials and thoughtful engineering. Alongside her work at Morrama, Jo is the co-instigator of the not-for-profit Design Declares; a global movement of designers committed to adapting their practice to better serve the critical needs of our planet. She is also a writer, public speaker and former Associate Lecturer of Design Futures at the Royal College of Art and the recipient of the prestigious 2025 Dezeen Bentley Lighthouse Award.
Website
www.morrama.com