Helle Soegaard Rasmussen
Head of Brand Design, LEGO® Agency
New Brand Identity Jury 2025
Profile
Company
LEGO
About
As the Global Creative Director of Brand Experience Design at the LEGO® Agency, Helle Rasmussen leads a dynamic, cross-disciplinary team shaping the creative expression of the LEGO® brand across all touch points. With a sharp eye for design and a deep understanding of global markets, she’s the driving force behind crafting timeless yet on trend brand identities and campaigns that keep this iconic brand fresh, relevant and beloved across generations...
Countries
Company
LEGO
About
As the Global Creative Director of Brand Experience Design at the LEGO® Agency, Helle Rasmussen leads a dynamic, cross-disciplinary team shaping the creative expression of the LEGO® brand across all touch points. With a sharp eye for design and a deep understanding of global markets, she’s the driving force behind crafting timeless yet on trend brand identities and campaigns that keep this iconic brand fresh, relevant and beloved across generations...
Countries
D&AD achievements
- Participation
- New Brand Identity Jury 2025
- Participation
- New Brand Identity Jury 2025