1New Blood Yellow Pencil
Gio Serrano
Creative Director
Experiential: Activation & Participation Jury 2026
Profile
Company
Translation
About
Gio is a Puerto Rican Creative Director raised in Chicago and based in Brooklyn. His work — for brands like Apple, Netflix, American Express, and Diageo — rests on a simple belief: the right idea, built with care, clarity, and emotional tension, can shape how people see the world. Outside client work, he teaches young creatives to sharpen their voice, trust their instincts, and make something violently, beautifully creative.
Countries
Company
Translation
About
Gio is a Puerto Rican Creative Director raised in Chicago and based in Brooklyn. His work — for brands like Apple, Netflix, American Express, and Diageo — rests on a simple belief: the right idea, built with care, clarity, and emotional tension, can shape how people see the world. Outside client work, he teaches young creatives to sharpen their voice, trust their instincts, and make something violently, beautifully creative.
Countries
D&AD achievements
- Statistics
- 1 New Blood Award
- Participation
- Experiential: Activation & Participation Jury 2026
- Statistics
- 1 New Blood Award
- Participation
- Experiential: Activation & Participation Jury 2026