Firrdaus Yusoff
Executive Creative Director
Digital Marketing Jury 2026
Profile
Company
72andSunny Singapore
About
Firrdaus has worked across three continents before returning to Singapore. Along the way, he’s helped Mercedes-Benz become the #1 automotive brand locally and launched McDonald’s Nasi Lemak Burger, which went on to become the brand’s best-selling product in its 40-year history in the country. His work has been recognised at the award shows that matter, featured on CNN, Forbes and Bloomberg, and exhibited in museums in New York and Paris — with a special mention by the Prime Minister of Singapore somewhere in between. He was also part of the team behind Singapore’s first Adobe–FWA Project of the Year. In 2023, Campaign Brief Asia ranked him #1 Creative in Singapore, the same year he led Forsman & Bodenfors to the top of the rankings. In 2025, he was nominated by his peers to Co-Chair the Creative Circle Awards, Singapore’s benchmark for creative excellence. Writing this remains the most uncomfortable part of the process.
Company
72andSunny Singapore
About
Firrdaus has worked across three continents before returning to Singapore. Along the way, he’s helped Mercedes-Benz become the #1 automotive brand locally and launched McDonald’s Nasi Lemak Burger, which went on to become the brand’s best-selling product in its 40-year history in the country. His work has been recognised at the award shows that matter, featured on CNN, Forbes and Bloomberg, and exhibited in museums in New York and Paris — with a special mention by the Prime Minister of Singapore somewhere in between. He was also part of the team behind Singapore’s first Adobe–FWA Project of the Year. In 2023, Campaign Brief Asia ranked him #1 Creative in Singapore, the same year he led Forsman & Bodenfors to the top of the rankings. In 2025, he was nominated by his peers to Co-Chair the Creative Circle Awards, Singapore’s benchmark for creative excellence. Writing this remains the most uncomfortable part of the process.
D&AD achievements
- Participation
- Digital Marketing Jury 2026
- Participation
- Digital Marketing Jury 2026