Chi-An Benjamin De Leo
Partner & Chief Executive Officer
Brand Transformation Jury 2026
Profile
Company
Base
About
Possessing a truly global perspective, Chi-An brings a rich multicultural background: fluency in four languages and experience living across five countries. He launched his career in advertising before founding Rice (now BaseSGN) in 2011. Today, as Partner & CEO at Base, he spearheads business growth and development, applying the same strategic thinking honed through his passion for chess. Beyond his corporate endeavors, Chi-An is an avid sports enthusiast, a passion that led him to establish Vietnam's first multi-level indoor racing track.
Countries
Company
Base
About
Possessing a truly global perspective, Chi-An brings a rich multicultural background: fluency in four languages and experience living across five countries. He launched his career in advertising before founding Rice (now BaseSGN) in 2011. Today, as Partner & CEO at Base, he spearheads business growth and development, applying the same strategic thinking honed through his passion for chess. Beyond his corporate endeavors, Chi-An is an avid sports enthusiast, a passion that led him to establish Vietnam's first multi-level indoor racing track.
Countries
D&AD achievements
- Participation
- Brand Transformation Jury 2026
- Branding Jury 2015
- Participation
- Brand Transformation Jury 2026
- Branding Jury 2015
Website
www.basedesign.com