• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

A.I Ketchup

Award: Shortlist

Shortlist / Integrated / Large Enterprise / 2023

New artificial intelligence (AI) programs can take a simple text prompt and generate images in different styles and compositions, creating new, never-before-seen visuals. While the world was busy creating obscure images of fantasy scenarios, Heinz had a simple question. What does AI come up with when it’s asked to draw ketchup? Heinz AI is an experiment in brand ubiquity using emerging technology, proving that ketchup means Heinz – even to an AI.