The Big Danish Bacon Pre-roll
Award: Wood Pencil
Wood Pencil / Direct / Digital / 2021
Danish Crown – one of the world’s largest exporters of pork and beef – is, in the UK, primarily driven by BTB sales within the food industry and food service. Here, the company is known for quality meat, delivery security and professionalism throughout the value chain. But among the British, ‘British best’ has taken its toll on Danish meat. So, what do you do as a world-famous foreign food producer who wants to sell meat on the English market? You make a 13-minute long pre-roll of bacon being cooked.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.