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The Last Dance Deep Fake

Award: Wood Pencil

Wood Pencil / Film / Promotions / 2021

Award: Shortlist

Shortlist / Film / Tactical

When the pandemic shut down production right before a planned shoot, ESPNCW was forced to completely rethink State Farm’s role in the highly anticipated documentary ESPN series The Last Dance. With the narrative being driven by vintage sports reporting, ESPNCW used archival footage and facial mapping technology to seamlessly blend the documentary with branded content. The result was a disturbingly accurate prediction of the future from longtime ESPN Anchor Kenny Mayne – creating massive buzz that helped State Farm own one of the greatest sports moments of 2020.

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