The Fire Escape
Award: Shortlist
Shortlist / Digital Design / Immersive Experiences / 2021
The Chicago Fire Department was teaching the 10 Steps to Fire Safety curriculum to middle-schoolers using colouring books, but wanted to modernise the approach in order to increase student interest and knowledge retention, and decrease injuries and deaths. Ogilvy created a virtual reality experience that is first-of-its-kind. Fully built in CGI – from set design, animation, and sound design to fire simulation including floating embers –The Fire Escape provides students with a powerfully realistic experience that will drive learning and recall for a generation of students to come.