The Derwent Valley is a place of great heritage and natural beauty. Regarded as one of the last great secrets in Tasmania, it’s an expansive region brimming with biggests, deepests, wildests, and weirdests. Inspired by the fable-like qualities of the region, the new identity took on the role of publisher, collating and sharing these unbelievable yet true...ish tales with the world. Using classic literary aesthetics, from illustrations to storytelling, and basing the core brand around nine key icons, the brand is designed to engage and amplify the thousands of voices that call The Valley home.
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