Classics Made Modern

Classics Made Modern introduced the classics to the digital generation. A highly-targeted campaign with the objective of driving library relevancy with young adults, Classics Made Modern breathed new life into some of literature’s most indelible characters. These timeless books provoked much conversation when they were released, and FCB Chicago wanted to create contemporary images that did the same. There are nods to our modern preoccupations, from tattoos to French bulldogs, but mostly the campaign leans into the tension between ‘fashion’ and ‘library’, two words rarely used together in the same sentence.