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The Book That Grew

Award: Graphite Pencil

Graphite Pencil / Typography / Entire Book / 2020

AIB wanted to enable farmers to maximise sustainability by changing how they see one of our greatest resources: grass. So they used grass to grow a book where each word, diagram and even the pages themselves are shaped by grass roots as they grow. The book contains a set of guidelines for farmers, with ten tangible lessons and ten pieces of practical advice, all designed to maximise sustainability and increase profitability. The book lays out a practical plan of action, and symbolises the power of our natural resources.

  • The Book That Grew
  • The Book That Grew
  • The Book That Grew
  • The Book That Grew
  • The Book That Grew
  • The Book That Grew
  • The Book That Grew
  • The Book That Grew
  • The Book That Grew

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If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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