• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Narcostore.co

Award: Graphite Pencil

Graphite Pencil / Digital / Campaign Websites / 2020

Award: Wood Pencil

Wood Pencil / Digital / Use of Trends & Tactical Marketing

In recent years there has been a revival of narco culture thanks to new TV series, documentaries and narco-tourism, which has resulted in an increasing sense of admiration. To confront people with the reality behind narco-pride, Ogilvy Colombia created NarcoStore, an official website with specially designed products inspired by narco culture that worked as a decoy – when people tried to buy them they saw a testimonial of a victim of narco-trafficking with a clear message: to reflect on what’s behind the glorification of narco culture and instead donate the same amount to the foundation.

  • Narcostore.co

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again