• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Good Morning World

Award: Wood Pencil

Wood Pencil / Digital / Use of Micro-Talent/Influencers / 2020

Being one of the first countries in the world to see the sun each day, New Zealand embarked on getting the world up on the right side of the bed, by asking a different kiwi to say Good Morning World via Instagram – every morning for an entire year. In doing so, Tourism New Zealand showcased the genuine, welcoming nature of everyday kiws across the country, generated over 605 million impressions, over 12 million likes and comments back, and drove a 1,590% increase in search of New Zealand. Good Morning World is now recognised as Tourism New Zealand’s most successful campaign ever.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again