The Real Cost of Being UmZulu
Award: Wood Pencil
Wood Pencil / Radio & Audio / Radio Advertising Campaigns / 2020
Mahala is a colloquial Zulu word for anything acquired without payment or effort. Zulus love going to one place for the holidays: home. Why? Because it’s mahala (and compulsory). The truth is, in these tough times many of us end up choosing this ‘mahala’ option. Finances aside, when you weigh up the real cost of staying with family, the emotional and physical scars, what’s better than mahala? A room at Town Lodge with a shower that won’t boil you, away from celebrations that turn into hard labour, and a comfy bed with no childhood stains.
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