Beauty Innovation
Award: Wood Pencil
Wood Pencil / Spatial Design / Low Budget / 2020
Beauty Innovation is constructed from threads, and expresses the beauty of diversity which ties into Shiseido’s corporate philosophy. 12 layers of vertically stretched thread is motor-controlled, starting out still and then moving in a regular, but bold fashion. The varying appearance of the threads emphasises diversity, while the various dye colours are an effort to represent the vast spectrum of beauty.
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