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Mimica

Award: Wood Pencil

Wood Pencil / Product Design / Sustainable / 2020

In countries like the UK, 60% of wasted food is still perfectly safe to consume. By creating accessible, affordable freshness indicators for all types of perishable products, from food to pharmaceuticals, Mimica aims to become the globally recognised mark of freshness. Mimica Touch is a patented label that tells you exactly when food spoils. It is calibrated to degrade at the same rate as food and adjusts to conditions along the way. Mimica offers a freshness indication solution that reduces waste, improves safety, and is more accessible.

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