Many users had downloaded the Glitch app, but engagement had fallen. To reverse this trend, the app was placed in the heart of the GlitchFam community. Adidas football creators were invited to co-create a new app experience, but couldn't agree splitting into factions favouring opposing styles and attitudes. So the developers embraced that and created Glitch Cliques: a social campaign that pulled thousands of followers into cliques.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.