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GRAMMYs Play the City
Award: Wood Pencil
Wood Pencil / Branded Content & Entertainment / Immersive / 2018
To celebrate returning to New York for its 60th anniversary, The GRAMMYs transformed the city into an augmented reality musical instrument. An Uber car was fitted with sophisticated AI cameras and an AR screen to create a unique song for each rider, triggered by the objects and people the car passed on each route. Riders watched from the backseat as a custom song was composed live before their eyes.
Credits
Advertising Agency
Design Agency
- nocomputer
Production Company
- Tool of North America, Los Angeles
- Tool of North America
Art Director
- Nomi Malik
- Marco Monteiro
Associate Producer
- Erika Buder
Audio Mixer
- Mark Meyuhas
Chief Creative Officer
- Renato Fernandez
Copywriter
- Armando Samuels
- Ryan Siepert
Creative Director
- Jason Karley
Creative Director for Technology
- Ben Priddy
Director
- Phillip Montgomery
Editor
- David Brodie
Executive Creative Director
- Linda Knight
Executive Director of Production
- Brian O'Rourke
Executive Producer
- Dustin Callif
- Oliver Fuselier
- Anh-Thu Le
Integrated Executive Producer
- Joshua Greenberg
Lead Developer
- Gwen Vanhee
- Wim Vanhenden
Senior Experiential Producer
- Matthew Kahn
Editing
Final Finishing & Colour
- Shed
Lead Creative Agency
Sound Design & Mix
- Lime
Account Director
Chief Strategy Officer
- Neil Barrie
Managing Director
- Dustin Callif
- Oliver Fuselier
Client
- The Recording Academy
- The Recording Academy
Brand
- GRAMMY Awards
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