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Echo Escape - The World's First Escape Experience Powered By Voice

Award: Wood Pencil

Wood Pencil / Branded Content & Entertainment / Immersive / 2018

Using voice to control Alexa and the Amazon Echo is an experience that’s hard to describe. A traditional ad or product demo simply can’t capture how magical it is. So instead this demo locks people into one: introducing the world's first escape experience powered by voice. Thousands at New York Comic Con lined up to crack codes, control over 100 smart devices, and set themselves free, culminating in a Twitch live stream where 1.5m online players joined in to control the fate of their favourite gamers.

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