Music Liberates Music
Award: Wood Pencil
Wood Pencil / Branded Content & Entertainment / Sponsored / 2018
Caribbean music has had a huge influence on mainstream pop music, yet few real artists get recognition or the resources to record their own music. To support the scene, Bacardi partnered with Major Lazer: every time someone played the track 'Front of the Line' on Spotify, it generated studio time for new Caribbean artists. The artists’ tracks then featured on an album promoted globally by Major Lazer and Bacardi.
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