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Long Story Short 2

Award: Wood Pencil

Wood Pencil / Writing for Advertising / Writing for Radio & Audio / 2017

Concrete takes forever to dry. But not our 30-year client Quikrete, the leading brand in the United States. Quikrete dries fast, end of story. To dramatize that product benefit, we created “Long Story Short” – a campaign of super quick 10-second radio spots that imagine other traditionally long stories happening as quickly as Quikrete.

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