The University of Melbourne’s scientific research has world-changing impact. Their problem was that the world didn’t know about it. Made Possible By Melbourne was a citywide free exhibition of world-changing research that took these breakthroughs out of the University library and turned them into an unmissable attraction. Outdoor advertising space became interactive exhibits telling individual research stories. The exhibition also offered a virtual map, audio guide, cafeteria, free shuttles and walking tour.The exhibition is now touring Australia as an ongoing research-publishing platform.
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